5/657 Pacific Highway, St Leonards
2065, NSW, AU
Differing businesses have differing needs. Understanding that, we have made sure to provide a wide range of static and illuminated signage solutions, including digital, neon and LED signs, wherever you may be in Sydney. Our custom services include everything from the design itself through to maintenance once it’s been installed, and everything in between. This is all done within the context of industry leading safety and contract management standards.
We take pride in the fact that no matter what the signage project is we’re working on, we go above and beyond for every one of our clients to ensure the best possible results.
We can work with you to create first-class signs all over Australia, from Sydney to Hobart, Perth, Melbourne, Brisbane and beyond. If you have any additional questions or would like to discuss your business’ needs, simply phone us today on (02) 9315 2777.
Sydney’s skyline has an impressive addition with the new Westfield signage on the Sydney Tower, made and installed by the sky sign experts, Claude Neon. The Sydney skyline, one of the most iconic in the world, has a shining new addition with the recent installation by Claude Neon of Westfield signage on the top of Sydney Tower. The jewel in the Sydney skyline, Sydney Tower has been the focal point of the city for the past 30 years, and the new Westfield signage reflects the retail brand’s recent move into the building.
On the Day
Claude Neon coordinated the installation down to the last detail. On a Sunday morning in June 2011, the Sydney CBD was shut down at Market Street, Castlereagh Street and the Pitt Street Mall.
That involved road closures, diversion of bus routes, and the relocation of hotel guests from a nearby hotel. Also evacuated were the top four floors of every building within the work zone and flight zone of the helicopter, including the 24/7 IT department of retailer David Jones, and of course the Tower itself and the Skywalk attraction.
The old signage was removed, and the new signage – each elevation manufactured in three parts to even the weight for the helicopter, We / stfi / eld – was lined up ready for lifting along Castlereagh Street. The helicopter was equipped with a 65 metre lifting rope to ensure it hovered clear of the Tower and its spire. Assisted by abseilers, each new section was secured in place.
All up, the installation took just over one hour of airtime for the twin engine helicopter – another safety aspect of the operation, ensuring that if one engine failed, the helicopter could fly the load and land safely.
Heritage Matters
One of the heritage-listed wooden flagpoles on top of the David Jones building was removed to ensure safe clearance for the helicopter blades.
An Immense Project
To complete a signage project of this magnitude, the client needed to appoint a sky sign company with proven project management skills. Street closures in the CBD, evacuations and a delicate helicopter installation were required to complete the mammoth task.
Claude Neon secured the contract ahead of seven other contenders, and began planning the operation to manufacture and install two new signs to the east and west elevations of the Tower.
Sign Statistics
The W measures than 6.36 metres in height and the length of each elevation is 22 metres – making this the biggest sky sign in all of Sydney.
In all, more than 3,000 red LEDs – 3,041 to be exact – light up the sign, which was manufactured in aluminium to keep its weight down to 2.5 tons. The letter faces are manufactured in polycarbonate and are secured to the aluminium frame. The signs were designed to withstand winds of up to 280km.
A week after the installation, once the testing and commissioning of power were complete, the new Westfield signs were lit the following Saturday.
The signage, now fully operational, is destined to become the best-known above the Sydney skyline.
The Coca-Cola sign has been an iconic landmark on the Sydney streetscape for over 30 years. Located above the intersection of William Street and Darlinghurst Road, more than half a billion people have viewed the sign since it was erected in 1976.
History
Claude Neon has designed, installed, maintained and financed the sign from 1976 to the present day, with key members of the current project management and design teams having been involved with the sign since its inception.
Upgrade
The sign underwent its most significant upgrade in 1990. The plastic faced Coca-Cola graphics and border were replaced with exposed neon, the red background neon was replaced, and the entire sign was re-wired, the old breaker system replaced with a computer.
Switched Off
On March 31, 2007 the lights on the billboard were intentionally switched off for the first time, in correlation with the inaugural Earth Hour.
Large Scale Signage
Extending 41 metres in length and 13 metres in height, the billboard is made up of two parts: on the right, the famous red and white neon sign, and on the left, the more modern, flex-faced sign, upgraded from Tri-Vision in the late 80s.
Made up of eighty-eight vertical bars of red tubing, the neon sign also has 800 fluorescent lamps that are concealed behind reflectors. The flex-face style sign is internally illuminated by approximately 1,000 fluorescent lamps.
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The Challenge
Situated in Martin Place, the heart of the Sydney CBD, Channel 7 engaged Claude Neon to help capture the attention of the thousands of professionals who pass through the area, and enhance their reputation as a cutting edge media brand.
Claude Neon’s immediate instinct was to develop a customised News Ticker that wraps around the building, using the latest in LED technology and signage applications.
The Result
Through extensive research and development, the Claude Neon team engineered an integrated system, employing a number of specialised suppliers to deliver a solution that not only filters in live stories in real-time from the Channel 7 news server but also delivers the news in a visually striking and streamlined fashion.
Ubiquitous and impactful, the solution mirrors Channel 7’s commitment to delivering news across a variety of platforms. Claude Neon’s design team ensured the signage seamlessly fits in with the look and feel of the brand, with the specialist project team working proactively to construct the signage with minimal interruption and maximum efficiency.
The LED ticker is another example of how established media brands can push their product further in the face of the competition presented by new media. The signage not only presents Channel 7 as a premier news service, but also reminds the Sydney public that they are at the front of pack when a story breaks.
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